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In her position, McCollum will direct the efforts of the sales department, as well as develop and implement a new marketing and advertising strategy, components of a wider plan to foster a strong company image and increase visibility. “Blue California’s exceptional reputation as manufacturers of quality ingredients, in combination with a vigorous business approach and professional integrity, helped my decision to join the company,” she said. “I see a great opportunity for growth and I look forward to guiding Blue California to a new height in the dietary supplement industry.” McCollum has many years of experience in the nutraceutical industry, her six-year contribution to Cyvex Nutrition took her from sales manager to executive vice president in charge of sales; a position she held for the past two and a half years. McCollum is a resident of Mission Viejo, California. Blue California specializes in the manufacture of botanical extracts and other specialty ingredients using raw materials from around the world. Its ISO 9000-certified extraction facility in China produces high quality ingredients offered through its headquarters in CA and its East Coast office in Rockaway, NJ. In addition, Blue California offers a line of Kosher certified ingredients, as well as value-added services such as blending, granulation and milling.
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RANCHO SANTA MARGARITA,
CA – Blue
California, an ingredient manufacturer from Rancho Santa Margarita, CA, has announced
the appointment of Cecilia McCollum as vice president of sales and marketing.